Division of Student Affairs

60 Second Commercial

Key Points

• Is the answer to the question, "So tell me about yourself"
• Is designed to position yourself and sell your most marketable skills
• Serves as a summary of your background, strengths and accomplishments
• May need to be customized for the target audience or what the audience is interested in

Key Items for Inclusion

• Number of years of experience
• The kind of experience such as: management, marketing, sales etc.
• Key skills and tasks such as: strategic planning, business generation and people development
• Personality traits and characteristics that make you unique

Where your Pitch is Used

• Use in job interview
• Use it in networking interviews
• Use it in a cover letter