Editorial Style Guide
The Office of University Marketing and Communications has established a style guide that applies to every university publication. The following sections outline the style requirements for flyers, brochures, and websites.
To resolve questions about style, please consult the links below. This university guide is based on information obtained from the Chicago Manual of Style (Fourteenth Edition) and the Associated Press Stylebook. Always follow the university guidelines first, then if you cannot find an item listed, consult the Chicago Manual of Style and the Associated Press Stylebook (in that order). For spelling and hyphenation, please use the Webster's New World College Dictionary, Fourth Edition (1999), as the preferred reference across campus.
These guidelines are developed for narrative text. Exceptions may apply to structured elements, such as charts, tables or bulleted lists.
For more information, please review the following guidelines:
- The Web Style Guide - This Web site should be reviewed by all Student Affairs content coordinators who update or maintain their department sites. Our user guidelines were developed in collaboration with the Case Marketing and Communications Department.
- Case Branding Guidelines - This document provides a better understanding of what the university is trying to accomplish, as it relates to the Case logo and color usage.
- Case Logo and Identity Guidelines - These logo guidelines and links may be particularly helpful for Student Affairs staff who want to learn more about the Case mission to maintain a consistent look and feel across campus.