STUDENT AFFAIRS
IT OPERATIONS GROUP

Editorial Style Guide

The Office of University Marketing and Communications has established a style guide that applies to every university publication. The following sections outline the style requirements for flyers, brochures, and web sites.

Our first reference for spelling and hyphenation is Webster's New World College Dictionary, Fourth Edition (1999). To resolve questions about style, consult this guide first. It is based on the Chicago Manual of Style (Fourteenth Edition) and on the Associated Press Stylebook. Where the guide disagrees with these sources, follow the guide. When a question is unanswered by the guide, consult Chicago in preference to AP.

• Abbreviations
• Capitalization
• Punctuation
• Italics
• Numerals
• Symbols
• Titles and Degrees
• Dates, Times and Places
• Miscellaneous Formatting (alphabetization and lists)
• Commonly Misspelled Words
• Commonly Mis-Hyphenated Words

These guidelines are developed for narrative text. There may be some exceptions to these guidelines in more structured elements, such as charts, tables or bulleted lists.

For more information, please review the following guidelines:

• The Web Style Guide - This Web site should be reviewed by all Student Affairs content coordinators who update or maintain their department sites. Our user guidelines were developed in collaboration with the Case Marketing and Communications Department.
• Case Branding Guidelines - This document provides a better understanding of what the university is trying to accomplish, as it relates to Case logo and color usage.
• Case Logo and Identity Guidelines - These logo guidelines and links may be particularly helpful for Student Affairs staff who want to learn more about the Case mission to maintain a consistent look and feel across campus.